As for “2012,” Friday it grossed 23.7 million, it’s an auspicious start for a $200 million apocalyptic themed film, which stars John Cusack. A typically action packed Emmerich delivery, it’s an easily translatable movie that appears as if it’s doing what the filmmakers offerings do best: play big abroad. Emmerich’s 2004 disaster movie, ”Day after Tommorow” for example, earned 66 percent of its $544.3 million global box office haul in international ticket sales. It opened to $68.7 million on a Memorial Day weekend. Sony reported Friday that “2012″ has already gotten off to a hot start in France, where it enjoyed the second biggest non sequel opening. With global prints and advertising costs exceeding $100 million, it will probably need to match or exceed “Day After Tomorrow” performance to be considered profitable.